AN EXPERIENCED AND TRUSTED
BRAND CONSULTANCY

INSIGHTFUL . INSPIRATIONAL . INNOVATIVE

AN EXPERIENCED AND TRUSTED BRAND CONSULTANCY

INSIGHTFUL
INSPIRATIONAL
INNOVATIVE

FOUNDING PARTNERS

With owners Michael Anderson and Susie Chatz-Anderson having extensive
experience in the marketing of brands on both the agency and client side,
at companies including Unilever, SABMiller, Kraft Foods and Danone,
chatzanderson has a record of proven successs across key
multinationals and global markets.

FOUNDING PARTNERS

With owners Michael Anderson and Susie Chatz-Anderson having extensive experience in the marketing of brands on both the agency and client side, at companies including Unilever, SABMiller, Kraft Foods and Danone, chatzanderson HAS A RECORD OF PROVEN SUCCESS across key multinationals and global markets.

MICHAEL

Michael has held senior marketing positions across multinationals such as SABMiller and Kraft Foods and was Marketing Director for Nutricia – a Danone subsidiary – driving marketing for the Middle East and North Africa. The result is a keen understanding of the required balance between strategic brand deliverables and excellent creative.

SUSIE

Master of Science Degree in International Business from the London School of Economics, Susie has a breadth of both category and geographic marketing experience. Having managed brands for SABMiller, Kraft Foods and Unilever, her involvement in local, regional and global innovation projects revealed a passion for the creative translation of brand strategy into brand design.

MICHAEL

Michael has held senior marketing positions across multinationals such as SABMiller and Kraft Foods and was Marketing Director for Nutricia – a Danone subsidiary – driving marketing for the Middle East and North Africa. The result is a keen understanding of the required balance between strategic brand deliverables and excellent creative.

SUSIE

Master of Science Degree in International Business from the London School of Economics, Susie has a breadth of both category and geographic marketing experience. Having managed brands for SABMiller, Kraft Foods and Unilever, her involvement in local, regional and global innovation projects revealed a passion for the creative translation of brand strategy into brand design.

OUR JOURNEY

STRATEGIC
DESIGN

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Having held senior marketing positions across various multinational corporations, Michael Anderson and Susie Chatz-Anderson saw the opportunity to deliver creative solutions underpinned by a solid marketing foundation and established chatzanderson in 2009.

GLOBAL REACH AND
DIVERSE CLIENTELE

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Initially, focusing on the Middle East and Africa, with key clients including PepsiCo, Unilever, Henkel, L’Oréal, Diageo and Heineken, chatzanderson’s solid reputation soon led to opportunities in Brazil, South Korea, Singapore and China with clients including Suntory, Tetra Pak, Mondelez and Sanofi as well as regional players such as Majid Al Futtaim.

COMPREHENSIVE
SERVICES

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In addition to geographic expansion, chatzanderson’s initial focus on innovation strategy, brand and packaging design was extended to a full service offering spanning corporate video production, through-the-line communication with a strong emphasis on social media, in-store merchandising and medical support materials.

OUR SYSTEMATIC MODEL

1 ENGAGE

We aspire to open and honest communication driven by flexibility and pragmatism – we provide access to only senior experience at all stages and invest in face-to-face conversations whenever needed.

2 IMMERSE

We value deep-rooted collaboration to ensure we live the brand, the business objectives, the internal challenges, the production process and the supplier limitations as if we were internal to the business.

3 CHALLENGE

At all stages we work together — to build the brief, to build the strategic framework, to explore solutions and to refine final outputs.

4 CHAMPION

We assume the role of eyes and ears in a global context to push progressive thinking and keep you abreast of trends and possibilities.