INNOVATION DESIGN
Engagement is all about connecting with consumers in a real and meaningful
way. By offering a range of solutions that starts with identity development
and culminates in above the line and digital communication, we’re able to
authentically connect our brands with their audiences, bringing out the
human truth in every message.
INNOVATION DESIGN
Engagement is all about connecting with consumers in a real and meaningful way. By offering a range of solutions that starts with identity development and culminates in above the line and digital communication, we’re able to authentically connect our brands with their audiences, bringing out the human truth in every message.
LAY’S FORNO
For the launch of this gourmet sub-brand, a distinctive look and feel was required that still remained true to the Lay’s brand identity. Strong sub-brand identification and sophisticated earthy tones were combined with a prominent nod to the mother brand to keep the design consistent, yet elevated.
LAY’S FORNO
For the launch of this gourmet sub-brand, a distinctive look and feel was required that still remained true to the Lay’s brand identity. Strong sub-brand identification and sophisticated earthy tones were combined with a prominent nod to the mother brand to keep the design consistent, yet elevated.
SIGNAL
An innovative toothpaste requires an innovative design, which is why we were inspired by cosmetic packaging. While the transparent substrate showcased the product to maximum effect, it also ensured prominent stand and differentiation out on shelf.
SIGNAL
An innovative toothpaste requires an innovative design, which is why we were inspired by cosmetic packaging. While the transparent substrate showcased the product to maximum effect, it also ensured prominent stand and differentiation out on shelf.
LUX NATURALS
An earthy colour palette and muted tones were proposed for the launch of Lux’s Naturals range, with elemental textures and imagery reinforcing the natural, authentic proposition.
LUX NATURALS
An earthy colour palette and muted tones were proposed for the launch of Lux’s Naturals range, with elemental textures and imagery reinforcing the natural, authentic proposition.
LUX FINE FRAGRANCE ELIXIRS
Personal care meets exotic luxury in this Lux sub-brand design that required an understanding of both femininity and the allure of fine fragrances for the Chinese launch.
LUX FINE FRAGRANCE ELIXIRS
Personal care meets exotic luxury in this Lux sub-brand design that required an understanding of both femininity and the allure of fine fragrances for the Chinese launch.
AQUAFINA
Designing a range of fun, friendly characters for PepsiCo’s new line of kiddies’ water bottles allowed the brand to both engage with and entertain little ones, while providing a platform for TTL activations, solving both a creative and a business challenge in one.
AQUAFINA
Designing a range of fun, friendly characters for PepsiCo’s new line of kiddies’ water bottles allowed the brand to both engage with and entertain little ones, while providing a platform for TTL activations, solving both a creative and a business challenge in one.